The LausGroup Brand
The LausGroup Brand is never about just
one thing. It is an amalgamation of corporate qualities
long envisioned, fostered, and nurtured by its founder,
Chairman and CEO, Liberato "Levy" P. Laus. It is a brand
that speaks trust, professionalism, quality, reliability,
a technological adaptation, and a beautiful symmetry
between opulence and an outspoken oneness with the countryside
that it continues to help enrich. But if there had to
be one thing for which the LausGroup Brand stands, it
is total customer care and satisfaction.
The LausGroup Brand is predominantly
known for its affiliation with the automotive industry,
not only because this is the business with which it
began, but more so because most of its ongoing success
can be attributed to its dominance through its dealerships
that are, at present, reputably the biggest group of
automobile dealerships in the Philippines. These recognized
and mostly award-winning dealerships make up the Laus
Automotive Group.
The name LausGroup, followed by the outline of a flying eagle, below which is the slogan "A Passion for Cars and Customer Care," is the registered trademark of the Laus Group of Companies approved by the Intellectual Property Office of the Philippines under registration number 4-2007-001207 issued on February 11, 2008.
Our Logo
The LausGroup Brand is
recognizable through a logo. The typefaces used for
the logo and the slogan below it are variants of the
Futura font family, with the logo typeface slightly
altered. Italicized to convey the conglomerate's dynamic
and 'moving' nature, the logo is flanked on the right
by the LausGroup Eagle, formed by the proper play of
six lines that seem to flow.
The black color of the logo conveys
the brand's solidity, its sharp contrast against an
otherwise plain and insignificant backdrop--a contrast
representative of the LausGroup's pioneering nature--and
the business's aura of distinction. The LausGroup Eagle
is in red, which is indicative of the brand's fierce
competitive nature, its capacity for accepting the challenges
of the corporate world, and the lifeblood the conglomerate
helps provide the community.
Our Slogan
A Passion for Cars and Customer
Care is the LausGroup's slogan. It is manifested
by the day-to-day activities of the growing community
of LausGroup employees. Predominantly automotive in
nature, the LausGroup takes pride in its employees'
skills and qualities, honed by years of experience and
up-to-date professional training. The capacity to provide
exemplary customer care comes into play through the
recognized efforts of the people who make up the LausGroup.
The operative word is Passion. The LausGroup
is held together not only by a strong corporate bond,
but also by the passion with which it approaches its
many endeavors. Passion is the LausGroup's heart and
soul.
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