The LausGroup Brand

The LausGroup Brand refers to an amalgamation of corporate qualities long envisioned, fostered, and nurtured by its founder, Chairman and CEO, Liberato "Levy" P. Laus. It speaks of trust, professionalism, quality, reliability, technological adaptation, and a beautiful symmetry between progress and an outspoken oneness with the countryside that it continues to help enrich. If there is one thing for which the LausGroup Brand stands, it is its total commitment to customer care and satisfaction.

The LausGroup Brand is predominantly known for its affiliation with the automotive industry, not only because it is the business with which it began, but more so because much of its ongoing success is attributed to its dominance through its dealerships, which has reputably placed the brand as the biggest group of automobile dealerships in the Philippines. The LausGroup has since then gracefully grown into a name with recognized and mostly award-winning dealerships, which make up the Laus Automotive Group, or LausAutoGroup.

The name LausGroup, followed by the outline of a flying eagle and below which the slogan "A Passion for Cars and Customer Care" rests, is the registered trademark of the LausGroup of Companies, which was approved by the Intellectual Property Office of the Philippines under Registration Number 4-2007-001207 on February 11, 2008.

Our Logo

The LausGroup Brand is recognizable through its logo. The typefaces used for the logo and the slogan below it are variants of the Futura font family, with the logo typeface slightly altered. The name is italicized to convey the conglomerate's dynamic and progressive nature. At the central top part of the logo is the LausGroup Eagle, which is formed by a playful arrangement of six lines that seem to flow with synergy, producing the “eagle image”.

The black color of the logo conveys the brand's solidity, with its sharp contrast against an immaculate backdrop – a contrast representative of the LausGroup's pioneering nature and the business's aura of distinction. The LausGroup Eagle is in red, which indicates the brand's fierce competitive nature, its capacity for accepting the challenges of the corporate world, and the lifeblood the conglomerate helps provide to the community.

Our Slogan

A Passion for Cars and Customer Care, the LausGroup’s slogan, is manifested by the day-to-day activities among the growing community of its employees. With businesses that are predominantly automotive in nature, the LausGroup takes pride in its employees' skills and qualities, which are honed by years of experience and up-to-date professional trainings. The capacity to provide exemplary customer care comes into play through the recognized efforts of the people who make up the LausGroup.

Ultimately, the LausGroup operates on the word ‘Passion’ for it is not merely held together by a strong corporate bond, but by the passion with which it approaches its many endeavors. Passion is its heart and soul.