Press Release
Sun.Star Motoring
April 29, 2011

Two new variants of the Strada double cab pick up the 2.5 GLX-V 4x2 A/T and the 2.5 GLS Sport-V 4x4 A/T are now set to conquer the road. Both variants are now more powerful, thanks to its 2.5 liter 4-in-line DOHC Variable Geometry Turbocharger and Intercooler 4D56 common rail direct injection diesel engine that creates a maximum power of 178Ps/4000rpm and a maximum torque of 350N-m/1800~3500rpm. The Strada GLX 4x2 comes with a 4-speed automatic transmission while the 2.5 GLS Sport-V 4x4 has a 5-speed automatic transmission with sportronic feature that brings out the convenience of an automatic transmission and the excitement of a manual feel.

The Strada's wheelbase of 3000mm, front tread of 1520mm, and rear tread of 1515mm are set to improve both handling stability and riding comfort. These tread dimensions also provide increase in maximum steering angle that permits a class-smallest minimum turning radius of 5.9m. And with the dimension of 5115mm x 1800mm x 1780mm (LxWxH), bed dimension of 1325mm x 1470m x 405m, and cargo floor height of 850mm, the Strada showcases the biggest cabin space in its class perfect for business or personal use.

Adding functionality and fun is the new Multimedia and Information System, which is standard to the Strada GLS Sport-V 4x4 AT variant. The Strada is the first in its class to showcase a Multimedia Information System, which features GPS Navigation, Vehicle Information Display, and Multimedia Entertainment System. Essential information is accessible with just a touch in the 7-inch LCD Monitor. In addition to the useful driving aids such as compass, altitude and outside temperature, and real time statistics like the average speed and the fuel consumption are also available while the Multimedia Entertainment System ensures versatility in function for any media you use with it: for DVDs, iPods, or USB ports.

Beyond just good looks, the Strada also boasts the distinction of being the safest pick-up in the market as it was rated four stars in safety by the Euro NCAP, and it also passed the Swedish "Moose" or Elk-test. This distinction can be attributed to the Strada's comprehensive safety system that offers all the occupants a greatly improved all-around collision protection. Mitsubishi's exclusive Reinforced Impact Safety Evolution (RISE) body construction incorporates front and rear crumple zones with reinforced beams to absorb collision force and direct it away from the vehicle's interior. The engine and drive components also absorb energy, preventing further damage from reaching the cabin. Aside from the RISE body, the Strada has dual-stage front SRS Airbags and seat belt pre-tensioners that react instantaneously in the event of a frontal collision and these greatly reduces the chance of passengers being slumped into the steering wheel or dashboard.

Since the introduction of Strada, it has already generated sales of more than 2.8 million units around the world, and with its launch in the Philippine market in September 2006, it has instantly captured the pick-up market, making it a consecutive best seller in its category, It has also coveted several prestigious awards, such as: 2007 Car of the Year (COTY) Best Looking Utility Vehicle, 2007 COTY Pick-up of the Year, and 2009 AFPC Pick-up of the Year. The new Strada is set to continue to dominate its segment.

For inquiries, call +6345 963 1111 or visit Mitsubishi-Carworld Head Office located along Jose Abad Santos Avenue, City of San Fernando, Pampanga. You may also visit www.mitsubishicarworld.com.ph or LausAutoGroup.com.