Press Release
Sun.Star Motoring
September 4, 2009

Columbian Autocar Corporation (CAC) - exclusive distributor of Kia vehicles in the Philippines- is now in perfect poise as it introduces a new urban crossover vehicle, expecting to create market leadership - the Kia Soul.

Formally launched last August 28 in an event held at the Megatent in Pasig City, Kia Soul is a unique car in form and function as it was debuted at the Paris Motor Show in October, 2008.

Kia Soul's exterior remains true to the original Soul concept design implying power and strength. With an angled window line, rounded nose, large flared back headlamps and chrome grille, Kia Soul is given a friendly face and exudes a youthful exuberance for coasting along the beach or cruising downtown city streets, redefining the concept of freedom.

The stylish and spacious interior of Kia Soul is just one of the many exciting demonstrations of Kia's growing "Power to Surprise", marked by the same rebellious, individual, urban and practical design themes that characterize the exterior of this dynamic vehicle. The style, colors, execution, quality materials, fit and finish are impeccably coordinated with Kia Soul's highly specified audio system to provide for the most relaxing and soulfully customized driving experience possible.

Tucked in between the Soul's dynamic interior marked by stimulating lighting, a high-tech layout and invigorating colors and fabrics are amenities intended to make your ride the most comfortable possible. Promoting comfort and personalized convenience but with the distinction of unprecedented emotional appeal, the Kia Soul offers multiple storage facilities, lighting capabilities and handy driver tools as well as a highly adaptable cabin temperature control system.

The Kia Soul is equipped with leading levels of safety features designed to meet the highest expectations of today's conscientious drivers. Recognizing the characteristically dynamic and youthful driver's lifestyle, Kia souls comes equipped with impact-minimizing chassis, anti-theft protection system, world class airbag system and other convenient safety functions. All these provide a safety package assuring peace of mind.

The new addition to Kia's award-winning product line-up comes with fine audio and multimedia system that includes USB, AUX and iPod adaptability. The stylish audio unit features radio/single CD player with MP3 compatibility; a complete package that promises the fullest audio experience for a high-fidelity "joy" ride.

Moreover, Kia Soul is powered by an ever-dependable 2.0 liter 4-in-line, DOCH, 16 valve gasoline engine with Continuous Variable Valve Timing (CVVT) and Catalytic Converter. A fully independent front and twist-beam rear suspension system is also designed to deliver responsive handling and a supple ride.

Experience the power. Drive the new Kia Soul now. For more information, visit Kia Pampanga located along Jose Abad Santos Avenue, City of San Fernando, with telephone number +63 45 961 3926; KIA NORTH EDSA located at 1029 EDSA Brgy.Veterans Village, Quezon City, with telephone number +63 414-3504; KIA BALIUAG along DRT Highway, Sto. Cristo Baliuag, Bulacan with telephone number +63 44 766 4830, and KIA DAGUPAN at Lucao District, Dagupan City, with telephone number +63 75 515 3988.