Press Release
Sun.Star Motoring
August 29, 2009

Ford adds an exciting urban lifestyle variant, the Ranger Wildtrak, following the launch of the new Ford Ranger pickup in March of this year. The Ranger Wildtrak is an outcome of overwhelmingly positive public response to the Ranger Max Concept revealed at the December 2008 Bangkok Motor Show. The new Ranger Wildtrak is positioned as the urban lifestyle truck for customers who want a tough truck that compliments their active and urban lifestyle.

"The Ranger Wildtrak builds upon the new Ranger's Tough Style design and genuine class-leading Built Ford Tough strength and durability that have made it one of the most respected trucks in the market," said Ford Group Philippines Vice President for Marketing and Sales Steven Tan. "Add the Ford customized exterior body design treatments and unique features, and there is no other truck that matches the Wildtrak's combination of good looks and all-round capability of best in class engine performance and driving quality. It has instant street credibility as an urban lifestyle vehicle. I want one too. "

Exclusive Wildtrak features include body-colored tailgate cladding with embossed Ranger branding, box rails and roof rails with aluminum bar accents, a frame mounted aluminum grey side step with titanium-colored end caps, a special styled sports bar mounted on the pickup bed behind the cab and distinctive Wildtrak decals on the front doors and tailgate.

The unique-to-Wildtrak under rail bedliner, body side cladding, illuminated scuff plates with Wildtrak logo, and front bumper overrider bring new driving elements to the Ranger series. The exclusive 16-inch Wildtrak alloy wheels complete the overall design package of the Wildtrak. As with all Ford products where passenger safety is a high priority, the Ford Ranger Wildtrak is equipped with a four-sensor, three-channel, four-wheel antilock braking system (ABS) with Electronic Brake Force Distribution (EBD) to provide maximum stopping confidence under all road conditions.

Even with its proven truck toughness and capability, the new Ford Ranger's interiors offer car-like comfort and low NVH, thanks to ergonomically crafted seats, climate control, MP3-compatible audio and a body shell engineered to isolate the cabin from road noise - even on the busy streets of Manila.

The Ford Ranger series offers an array of clever stowage solutions, including a front-door stowage bin that holds a half-litre water bottle and a handy pull-out tray above the glove compartment. The sliding tray, extending across the width of the passenger side of the dashboard, supports a weight of 10 kilograms and can be used as a work surface.

The Ford Ranger's instrument panel features the contemporary and relaxing appeal of red illumination from its three large, individual gauges - each set within its own binnacle - ensuring excellent visibility day and night, and also giving the pickup truck's interior a dynamic feel.

The gray and black color scheme in the passenger cabin enhances the sporty look and feel, while the high quality materials make drivers and passengers feel like they are sitting in a luxury passenger car.

The new Ford Ranger Wildtrak is as powerful as ever. Powered by Ford's impressive Duratorq TDCi commonrail engine, it offers class-leading torque for excellent off-the-line acceleration and quick response. No other compact pickup matches the ability of the Ranger series to deliver excellent low-rev torque. The 2.5-litre TDCi engine also packs a potent punch, developing 330Nm at 1800rpm.

The new Ford Ranger Wildtrak is available in a 4x2 Double Cab High Rider body style configuration and in 5-speed manual and 5-speed automatic transmissions. Drivers can choose from Wildtrak's three distinctive colours, Black Mica, Winning Blue and Cool White.

An integrated marketing campaign will kick off on 01 September to excite the market about the launch of new Ford Ranger Wildtrak, an exciting new high-specification vehicle in the signature Ranger series.

Visit Ford Pampanga located along Jose Abad Santos Avenue, City of San Fernando with contact number +63 45 961 2888; Ford Libis along 186 E. Rodriguez Jr. Ave., Bagumbayan, Libis, Quezon City with contact number +63 2 637 2044; Ford Cabanatuan located at Sumacab Este, Maharlika Highway, Cabanatuan City with contact number +63 44 463 9660 and Ford Dagupan at Lucao District, Dagupan City with contact number +63 75 522 2222.